Dear Yachats Tourism Partner,
For many years the Yachats Coordinated Marketing Committee (YCMC) has met regularly to discuss marketing ideas and to enhance tourism opportunities in Yachats. We all know that tourism is our business, provides us employment and/or is critical to the success of our business. Over the past few years tourism has brought over $1 million annually in Transient Rental Tax to the local economy and is also the main source of Yachats Prepared Food Tax receipts. Therefore, we all have an interest in the continued success of the summer season plus expansion of a robust tourist season throughout the shoulder and off seasons.
On Friday, July 12, the YCMC met and commenced strategic planning for Yachats tourism with the goal of eventually creating a Yachats Area Marketing Plan. A SWOT session was held where we identified Strengths, Weaknesses, Opportunities and Threats for Yachats Tourism. The Strengths were further segregated into three categories: Natural, Culture/Arts, and Food. After identifying the SWOT elements, we then asked the question: What do we want Yachats tourism to look like? The summary of our discussion on July 12 is linked below. Please keep in mind that this is a dynamic document and is not meant to be a comprehensive list of all the elements that exist. The defining statement that resonated with all of us is, ‘Come to the Gem of the Oregon Coast and feel like a local!' (See *Note below)
The next step in this process is to gather stakeholders, or interested parties, in each of the three categories (Natural, Culture/Arts, and Food) and develop what each of those tourism elements will look like and then develop a strategic plan to get us there. Then representatives from each category will meet together to meld the three strategic plans so that they can work together and develop synergies to make each category stronger and achieve robust year round tourism in Yachats. From this combined ‘strategic tourism plan’ a marketing plan will be created with specific objectives and strategies to support the strategic tourism plan.
We know we have not created a comprehensive list of all aspects of Yachats tourism and we want your input. We are looking for those of you who are interested in participating in development of the strategic plan in your category of interest. We hope to start the development of these plans in October. We realize that it is difficult to get distracted with such projects during the busy summer season.
Please contact us to let us know if you are interested in participating and in which category. Those of you who participate will have input into the Yachats Marketing Plan. If you are interested, please reply to firstname.lastname@example.org and let us know what of the three categories you are most interested.
Thank you for your interest in this process. Your input is of great value to us. For your reference, the following list are the people on the YCMC, most of whom participated in this July 12 planning process:
- Bev Wilson, Yachats Visitor Center Director for the Yachats Chamber
- Gerald Stanley, Former Yachats Mayor
- John Moore, Yachats Mayor
- Anthony Muirhead, GM Adobe Resort
- Tara Dubois, Communications Coordinator, Cape Perpetua Collaborative
- Michele Robbins, Polly Plumb Marketing
- Drew Roslund, Overleaf Lodge and Fireside Motel
- Heather Tincher-Overholser, GM Overleaf Lodge and Fireside Motel
- Mary Crook, Little Log Church Museum
*Note: The framework supporting this statement includes our viewing Yachats (the gem) as a welcoming destination in a stunning location and a place with many vibrant “facets," and “feel like a local” as potentially translating to and building on a kind of tourism we wish to attract – drawing people who care for the community, stewardship of the environment, and making this a repeat destination.